NASHVILLE BOUND: Paul Wilmot Communications is branching out. LVMH acquired Maison Francis Kurkdjian in 2017. In 2006, Kurkdjian and the cofounder of Maison Francis Kurkdjian, Marc Chaya, created for the Versailles Off festival an olfactory installation, called “Soleil de Minuit.” During the two successive years after that, the perfumer dreamed up an olfactory experience in the château’s garden for the Grandes Eaux Nocturnes night fountain shows. He attended the city’s perfumery school, and a few years after graduating from there, he recreated Marie-Antoinette’s Sillage de la Reine scent, concocting the juice from archival documents. Kurkdjian has a longstanding link with Versailles and its palace. LVMH called “the palace the cradle of the perfume-making craft from the late 17th century onwards.” Flowers - and perfumes - were à la mode, and the Trianon gardens became home to odoriferous species. Perfume history runs deep at the Château de Versailles, where in the 17th century Louis XIV commissioned work on what later became the Grand Trianon. The Perfumer’s Garden is set to open next spring. “There will also be malodorous plants and so-called ‘mute’ plants, such as hyacinth, peony and violet, whose scents must be reproduced synthetically for fragrances.” “This exceptional garden will include traditional species, such as roses and jasmine, as well as plants with surprising scents, ranging from chocolate to apple,” parent company LVMH Moët Hennessy Louis Vuitton said in a statement. Kurkdjian is working with the Trianon’s gardeners to choose hundreds of fragrant plants that are inspired by the Trianon gardens in the 17th century. That garden will be located in the center of the Trianon estate, in the Châteauneuf Orangerie garden, and include hundreds of plant varieties that are used in fragrance-making. PERFUMER’S GARDEN: Niche fragrance house Maison Francis Kurkdjian has become a patron of the Château de Versailles and will support the creation of its Perfumer’s Garden. A second two-day event kicked off in the Spanish city of Marbella on Tuesday, and was due to feature a concert by music duo Ibeyi. Underscoring its links with the musicians in its orbit, Chanel last week launched what it dubbed the Chanel Summer Tour with a two-day event at its seasonal pop-up store in Saint-Tropez, where a customized camper van greeted guests.Įntertainment included games of pétanque, a piano performance by Belgian singer Angèle, and a talk between brand ambassador Caroline de Maigret and model Blesnya Minher. “Charlotte embodies the Chanel allure in a very authentic and natural way, all while remaining true to her own world,” creative director Virginie Viard said in a statement.Ĭharlotte Casiraghi in Chanel’s pre-fall campaign. She appears in the pre-fall campaign, photographed by French artist Smith, in outfits including the quilted-effect denim jacket and jeans that she wore to attend Chanel’s cruise show in Monaco in May. Now the French luxury house is taking the relationship to the next level with a collection inspired by Casiraghi’s personal style. Having previously shunned the public eye, the Monaco royal has embraced her Chanel brand ambassador role with gusto, hosting literary events, appearing on horseback in a couture show, singing in a video and attending the brand’s cruise show after party in the romantic villa overlooking Monte-Carlo where she previously got married. HIKMAT MOHAMMEDĬHARLOTTE FOREVER:The ties between Chanel and Charlotte Casiraghi keep getting tighter. London serves as an example of that, as it holds a sentimental place in Michele’s life - it was the first place he visited when he was 16 and witnessed the freedom of the fashion industry. “I’m inspired by the things that stay,” he said. Right now, the designer is taking inspiration from watching fewer things in the world. “Music can represent people,” said Michele, adding, “They love to experiment with new clothes and they are exactly the way you see them on stage.” The brand has gone onto forging strong relationships with musicians such as Florence Welch, Elton John and Harry Styles, who recently collaborated with Michele on a capsule collection called Gucci Ha Ha Ha, a nod to their initials and the way they sign off their messages to each other. Michele’s eye for fashion has always been about costume design and displaying it on a stage.
It’s pretty interesting that in 2022, we are looking at the past to find the future, that’s the thing that moved me a lot.” “Going through the pieces that are not just mine, but seeing how powerful the idea of clothes are. “I’m inspired by the things that stay,” said Alessandro Michele, creative director of Gucci.
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